Kelsey Converse is a generous and loving soul that seeks adventure across the globe, all while capturing snippets of love and life. While photography and travel are at the forefront of her newly-launched business, her interests are wide and uninhibited, so I created a brand identity that feels fluid and versatile to match.
While Kelsey wasn't looking to me for a tagline as we were developing her brand and identity, it felt natural to explore since "travel" and "photography" are far too commonplace in her industry. So, #LoveNearTravelFar was born. It's an easy way to communicate who she is, to prospective clients and a nice sign off for her collateral. Definitely beats having an ordinary icon of a plane and a heart, right?
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Logo System
Tagline
Stationery